HIGHTOWER ADVISORS
seo presentation
By: TayCon marketing
(moz.com) SEO BREAKDOWN 2017
GMB, Citations, Backlinks, On-Page SEO, Reviews = 5 most important aspects of SEO
THE VALUE OF BEING RANKED
from advancedwebranking.com: CTR (Click-thru rate on desktop):
#1: 27.7%
#10: 1.7%
#21: 0.6%
#1: 27.7%
#10: 1.7%
#21: 0.6%
CURRENT RANKING POSITIONS
LARGE CITIES (500K+ POPULATION)
new york city (pop 8.2 mil)
13 different BRANCHES
San diego (pop 1.42 mil)
HIGHTOWER SAN DIEGO
san francisco (pop 884,000)
levin wealth management
SEATTLE, WA (pop 724,000)
Murray wealth management
also, THE AVERAGE amount of search VOLUME PER MONTH IN SEATTLE: 1,000 - 10,000 SEARCHES
Las vegas, nv (641,000)
Hightower las vegas
medium cities (100k - 499k population)
Omaha, ne (pop 466,000)
hightower omaha
chandler, az (pop 253,000)
Wealthtrust arizona
richmond, va (pop 227,000)
kanawha capital management
birmingham, al (pop 210,000)
Somerset advisory
bellevue, wa (pop 144,000)
hightower bellevue
SMALL CITIES (0-100K POPULATION)
bozeman, mt (pop 46,000)
white wealth management
VALPARAISO, IN (POP 33,000)
scannell wealth management
harrison, ny (pop 28,000)
strata wealth partners
TRAVERSE CITY, MI (15,000)
ANDERSON WEALTH MANAGEMENT
mission woods, ks (pop 195)
Falcon wealth advisors
GOOGLE Maps AUDIT
bellevue, wa
bozeman, mt
richmond, va
seattle, wa
valparaiso, in
CHANDLER, AZ
CITIES THAT HAVE NO google MAPs presence:
oMAHA
lAS vEGAS
sAN dIEGO
sAN fRANCISCO
citation audit
BELLEVUE, WA
harrison, ny
las vegas, nv
traverse city, mi
omaha, ne
SAN FRANCISCO, CA
wEBSITE on-page AUDIT
|
Pro's
- Very clean, simple website - Almost a 40% Text/HTML ratio (very good) - Google analytics is hooked up |
Con's
- No XML sitemap or Robots.txt file - No schema code added - Site's title is too long - Site is missing an H3 heading |
backlinks audit
COMPETITORS
Reviews AUDIT
from www.business.reviewbuzz.com
"New Study: 92% Now Read Online Reviews to Evaluate Local Businesses"
"New Study: 92% Now Read Online Reviews to Evaluate Local Businesses"
FACEBOOK
Google
Instagram
which digital marketing methods PROVIDE THE best roi?
SBA.GOV
According to the U.S. Small Business Administration in 2017, more business owners stated that SEO provided the "highest ROI" among all digital marketing methods. (32%)
Also, among methods voted "lowest ROI", SEO had the smallest % at just 15.
Also, among methods voted "lowest ROI", SEO had the smallest % at just 15.
Another source, (www.ECONSULTANCY.COM)
Out of 295 business leaders polled, 67% said SEO produced either a good or excellent return.
Only 8% said it produced a poor ROI
Only 8% said it produced a poor ROI
How much should you be spending on digital marketing?
Gartner's 2017 CMO Spend Survey found that the average B2B business allocated 12.3% of their total revenue to digital marketing
HIGHTOWER TOTAL annual REVENUE: $204.9m
source: owler.com
how much then, technically, should hightower be spending on digital marketing?
now, How much should someone spend on seo specifically?
Webstrategiesinc.com says "If you lump content marketing into what you consider SEO spending, it can make up as much as 50% or more of a digital marketing budget.
The more time you devote to SEO and content creation, the faster you should be able to expect results."
The more time you devote to SEO and content creation, the faster you should be able to expect results."
How much then, technically, should hightower be spending on seo?
thE END SOLUTION
OUR PLAN OF ATTACK
Search Engine Optimization 12-Month Campaign
- Detailed, aggressive keyword research to identify 10, lower CPC, high volume keywords related to your desired services that we want to rank for
- 10 Keywords Targeted and then Ranked for each location
- Current citation audit and fix for each location
- 200 citations added per location
- **2 Blog Posts per Month - 500 words of content each added to hidden pages per location
- Add High-Influence Backlinks per month for every location
- **200 new Facebook likes per month per location
- Complete on-page and off-page SEO fix
- Back-end full site cleanup
- Mymap embeds
- Outbound authority links linking to your city locations
- H1, H2, H3, H4 tags
- Linking to inner pages
- Optimizing and geotagging images
- Putting in the keyword in the alt-text of the image
TIMELINE
- First 3 months, we'll target 10 high-population locations (not including NYC, but inc. Bellevue)
- After 3 months, we can integrate 25 new locations for 3 more months (including the 13 locations in NYC)
- After those 6 months are up, we'll have been able to establish ourselves and we will take on the last 32 locations
Contract
Contract Length: 3 months. If you're satisfied with the service, we can continue with our strategic timeline. If not, you are no longer contractually obligated. We will then make an amendment to the contract to take into consideration the next 3 months (aka, the New York group). Then, again to include the final 6 months (the rest of the bunch).
If after 12 months, you have renewed each time, we will do a standard, 12 month contract to continue keeping everything in place for each of the 67 locations.
If after 12 months, you have renewed each time, we will do a standard, 12 month contract to continue keeping everything in place for each of the 67 locations.
TOTAL INVESTMENT
SEO
Months 1-12 (first 10 locations): $3,500/month per location
Months 3-12 (Next 25 locations): $3,250/month per location
Months 6-12 (rest of the 32 locations): $3,000/month per location
Year 2 for all 67 locations, we'll do a flat fee of $3,250/month per location
Months 1-12 (first 10 locations): $3,500/month per location
Months 3-12 (Next 25 locations): $3,250/month per location
Months 6-12 (rest of the 32 locations): $3,000/month per location
Year 2 for all 67 locations, we'll do a flat fee of $3,250/month per location
What hightower should be spending on year 1: $12,601,350
What hightower will be spending on year 1:
$1,727,250
Total amount saved:
$10,874,100
year 2 investment will be:
$2,613,000
ADDITIONAL SERVICES
Google/Facebook Ad Campaigns (short-term wins)
Cost: $2,000/mo per location
Social Media Management (Instagram, Twitter, Facebook)
Content/E-Mail Marketing
- Keyword Research Segmentation
- Campaign Architecture
- Ad Copy & Landing Page creation
- Bid Strategy & Budget Management
- Campaign Analysis
- Performance Optimization
- Testing Strategy & Campaign Refinement
Cost: $2,000/mo per location
Social Media Management (Instagram, Twitter, Facebook)
- Increase brand awareness, word-of-mouth and referrals
- Build an audience of relevant followers
- Engage your audience with relevant content
- Speed up your sales cycle and make your audience more likely to buy
- Build trust and influence purchasing decision
Content/E-Mail Marketing
- Email capture forms added to site
- List of contacts added to CRM
- Content created (optional)
- 2 posts sent every month
- Delete contacts who aren't opening to avoid being marked as spam
- Detailed reports every month
