HIGHTOWER ADVISORS
official web PRESENCE ANALYSIS, report & proposal
By: TayCon marketing, llc
(moz.com) SEO BREAKDOWN 2017
GMB, Citations, Backlinks, On-Page SEO, Reviews = 5 most important aspects of SEO
THE VALUE OF BEING RANKED
from advancedwebranking.com: CTR (Click-thru rate on desktop):
#1: 27.7%
#10: 14.8%
#21: 0.6%
#1: 27.7%
#10: 14.8%
#21: 0.6%
CURRENT RANKING POSITIONS
source: cleverstat.com/serpchecker
GOOGLE MY BUSINESS AUDIT
samples of my clients and their results:
citation audit
example of one of my clients with perfect citations
wEBSITE on-page AUDIT
|
Pro's
- Very appealing, beautiful website - Almost a 40% Text/HTML ratio (very good) - Google analytics is hooked up |
Con's
- No XML sitemap or Robots.txt file - No schema code added - Site is missing AMP |
Samples of clients sites with no errors in the back-end
backlinks audit
for comparison: www.unitedcp.com
Reviews AUDIT
from www.business.reviewbuzz.com
"New Study: 92% Now Read Online Reviews to Evaluate Local Businesses"
"New Study: 92% Now Read Online Reviews to Evaluate Local Businesses"
FACEBOOK
Sample of a client w/FB reviews
Google
Sample of a client with Google reviews
WEB PRESENCE AUDIT
Instagram
No posts yet; 0 followers
Sample of highly successful Instagram (5:1 followers to following ratio)
FACEBOOK LIKES
Facebook - 53 likes
Sample of a FB page with likes/engagement
Moz.com reports a 27% score on overall web presence
How much should you be spending on digital marketing?
source: www.digitalmarketingcalculator.com
thE END SOLUTION
SEO (long-term strategy)
Google/Facebook Ad Campaigns (short-term wins)
Social Media Management (Instagram, Twitter, Facebook)
Social Media Advertising Campaign (Instagram ads)
Content/E-Mail Marketing
- 10 Keywords Targeted and Ranked for
- Current citation audit and fix
- 350 citations added
- 4 Blog Posts per Month - 1,000 words of content each
- 25 High-Influence Backlinks per month
- 25 5-star Google+ Reviews added per month
- 100 new Facebook likes per month
- Detailed on-page SEO fix
- Back-end full site cleanup
Google/Facebook Ad Campaigns (short-term wins)
- Keyword Research Segmentation
- Campaign Architecture
- Ad Copy & Landing Page creation
- Bid Strategy & Budget Management
- Campaign Analysis
- Performance Optimization
- Testing Strategy & Campaign Refinement
Social Media Management (Instagram, Twitter, Facebook)
- Increase brand awareness, word-of-mouth and referrals
- Build an audience of relevant followers
- Engage your audience with relevant content
- Speed up your sales cycle and make your audience more likely to buy
- Build trust and influence purchasing decision
Social Media Advertising Campaign (Instagram ads)
- Drive immediate traffic to your website to increase conversions
- Target people who are most likely to buy
- A/B split test different ads to optimize performance
- Retarget ads at recent websites or email contacts
- Leverage the most cost-effective form of advertising
- Utilizing ad specialists
Content/E-Mail Marketing
- Email capture forms added to site
- List of contacts added to CRM
- Content created (optional)
- 2 posts sent every month
- Delete contacts who aren't opening to avoid being marked as spam
- Detailed reports every month
TOTAL INVESTMENT
|
SEO
$4,500/month Social Media Management
$5,000/month |
Google/FB Ads
$2,500/month Social Media Advertising
$2,500/month |
Email Marketing
$1,500/month TOTAL INVESTMENT:
Up front: $4,000 Monthly: $16,000 *Not including ad budget |
Contract Length: no contract but in order to really understand the full value of the services, I typically encourage a 6-12 month allotment to be able to see results
